vrijdag 28 januari 2011

AIFW: The Green Fashion Competition

My first show at the Amsterdam International Fashion Week was The Green Fashion Competition. It is an initiative by AIFW and the Dutch ministry of Economic Affairs, Agriculture and Innovation to create awareness within the Dutch fashion industry of what biodiversity is and how it can be sustained. Elsien Gringhuis was the first prize winner. She won €25.000 with her collection for the first Green Fashion Competition. There were 8 different collections nominated. During the show Dutch model Lonneke Engel was our host.

Winde Reinstra
her green haute couture is on the edge of fashion and art, showing a fascination with structures and characterized by a recognizable signature.

Viral High End menswear was a collection with a luxurious fiber because it has high quality and can be mixed with other beautiful fibers.

Farrow & Tan
stands for quality. Human and natural capital is required to provide the highest quality of products.

Non by Kim
creates a modern style which looks smart and comfortable at the same time. Designing and creating fashion in a sustainable manner.

Bright Young Things
feels that fashion should be about expressing individuality, clothes need to be engineered to last for years rather than reasons.

The Solar Fashion designs by Gomes Esser Design generate green energy and provide consumers with new ways to create a more sustainable lifestyle.

Second place and winner of €15.000 is OAT. OAT shoes are the first sneakers that can spawn new life. They can be planted in the garden or the park.

Watch the shoes and wheelbarrow, not the man;-)

And like already said the first prize went to Elsien Gringhuis. Her style is apparent in the choice of simplicity and color. Not too simple but clever simplicity.

13 reacties:

johanna zei

OMG are you serious?! How lucky!! Amazing stuff princess

Lee Oliveira zei

Great photos..
What shoes are u talking about? ahahah
Lee x

Courtney Erin zei

This is so cool - I love all the photos!

xoxo ~ Courtney

Mako zei


I like your blog is lovely¡¡ i follow¡¡ kisses from Mexico :)

Mako ♥

Lotte zei

Haha wat leuk dat je me zag, ga jij andere dagen ook nog? Ik verder niet meer, met dank aan school... :-( moet diehard gaan leren dit weekend.

Agora tô pronta zei

That our legal photos.
excuse my English, it's terrible.

Dodo zei

Ziet er echt cool uit!!

Henar zei

This was really interesting. cool post!


Nerdic.. zei

Was ook leuk jou te ontmoeten!
Wie weet tot gauw, liefs!

Nells zei

wow!!cool catwalk!!lucky u!!kisses and thanks for stopping by!!

Lia Waroka Putri zei

The collections are all gorgeusss! I love reinstra's collection thought =D

CC zei

Great photos! The clothes look fab.
Fashion Week of any kind is always a blast, right? :)

LaScalaBags zei

wauw wat een mooie kleren !

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