AIFW: Marloes Blaas

One of the benefits of being a Grazia Insider is that I get invited to some fashion shows. The show of Marloes Blaas during the Amsterdam International Fashion Week was one of them. And I must admit, I seriously love this collection. It is really wearable and my style. I am so glad that I could join this show.

The swing of the fifties were the beating heart for the autumn/winter 2011 collection of Marloes Blaas.

Marloes based her collection, called ‘A woman’s merit’, on the individual woman how is standing up nowadays. The outfits contains high closed thin knits combine with an oversized bag.

But you can also see a heavy cape of laminated fabrics. The middle is classic with items like a tube skirt and a knitted jumper. Also the working clothes of the woman from the fifties passed by. Think about proper fabric dresses and high waisted trousers with work aprons. The story ends with light shades like grey, baby blue denim and cream. You can see materials like silk, thin leather and open knits. In the context of the reuse, what you saw a lot in the fifties, Marloes used old face maps that were used by pilots in the war.

The silhouettes from Marloes Blaas shines a strong and independent atmosphere.

AIFW: SIS By Spijkers en Spijkers

The best experience during this edition of the Amsterdam International Fashion Week was sitting frontrow at the SIS by Spijkers & Spijkers show. Shirley from Styleguide asked me if I want to join her frontrow, of course I want to. We had an amazing time sitting frontrow at the beginning of the catwalk.

Spijkers & Spijkers already were one of my favorite designers. Just because it is really my style and the shapes they create are amazing.

At the AIFW they showed their autumn/winter 2011/2012 collection. The collection carries the name ‘Fasy Ladies’ and it is the second SIS collection by Spijkers & Spijkers.

The collection is inspired on the first women who took risks to get to the top of the racing sport and to reach aviation. Through flying and racing they got recognition in the mensworld.

Like I said before this collection is really my style. I love the silhouttes. The overall, heels with the number on the side, striped thights, black sweater, pants and blazer are my favorite. I must admit that is almost the complete collection.

In the end of the show the designers Truus and Riet Spijkers took the plaudits. And again I love the overalls that they were wearing. Amazing shape and beautiful use of different colors in one piece.

Enjoy the photos, just like I enjoyed the show.















Truus and Riet Spijkers

My frontrow card

AIFW: Individuals by AMFI

During the Amsterdam International Fashion Week Individuals shows their fall/winter 2011/2012 collection. La Petite Mort is the tenth collection of the fashionlabel from students from the AMFI.
This collection shows the inner struggle between the desire for freedom and the need of retaining control. This was manifested in the use of light smooth, sometimes transparent materials like silk. Also the loose silhouettes stressed this desire.
The emphasis was on the female form by corsets and increased shoulder parties. Just like last season there was a lot of attention for the small details. This makes the collection very special.
This collection contains less color. They used a lot of classic black combine with a spark of copper luxury fabrics like cashmere and leather.

I really love this collection and I think the shoes with the hair are something I want to add in my closet.

AIFW: The Green Fashion Competition

My first show at the Amsterdam International Fashion Week was The Green Fashion Competition. It is an initiative by AIFW and the Dutch ministry of Economic Affairs, Agriculture and Innovation to create awareness within the Dutch fashion industry of what biodiversity is and how it can be sustained. Elsien Gringhuis was the first prize winner. She won €25.000 with her collection for the first Green Fashion Competition. There were 8 different collections nominated. During the show Dutch model Lonneke Engel was our host.




Winde Reinstra her green haute couture is on the edge of fashion and art, showing a fascination with structures and characterized by a recognizable signature.




Viral High End menswear was a collection with a luxurious fiber because it has high quality and can be mixed with other beautiful fibers.




Farrow & Tan stands for quality. Human and natural capital is required to provide the highest quality of products.




Non by Kim creates a modern style which looks smart and comfortable at the same time. Designing and creating fashion in a sustainable manner.




Bright Young Things feels that fashion should be about expressing individuality, clothes need to be engineered to last for years rather than reasons.




The Solar Fashion designs by Gomes Esser Design generate green energy and provide consumers with new ways to create a more sustainable lifestyle.





Second place and winner of €15.000 is OAT. OAT shoes are the first sneakers that can spawn new life. They can be planted in the garden or the park.


Watch the shoes and wheelbarrow, not the man;-)



And like already said the first prize went to Elsien Gringhuis. Her style is apparent in the choice of simplicity and color. Not too simple but clever simplicity.