Every two years, the Arnhem Mode Biënnale takes place. Arnhem is one of my favorite cities in the Netherlands, not only because I study there, but also because this city is working a lot with fashion. This season of the Mode Biënnale took place in an old factory, which has a mysterious and interesting feeling.
The fourth edition of Arnhem Mode Biënnale is named Amber. To personify fashion as a person, Amber was born. Considering the traits we normally associate with fashion, it’s perhaps not so farfetched. Fashion is mysterious, it touch your heart by creating the illusion of an alternate world. As an immediate reflection of the world that we live in. Fashion shapes my identity and maybe yours too. When you want to know Amber, you also learn a lot about yourself.
Through the vision of international designers like Rodarte, Jil Sander, Prada and Maison Martin Margiela they want to show the focus on fashion’s aura. They asked each designer to not only show a selection of their garments, but also to deisgn their installation that constitutes a universe based on their designs. So when you walk through the exhibition you see they are not only focused on the collection but also on the presentation of the clothes.
Fashion is one of the most important things in my life and because of Amber and the words that she tells I get more inspired. I really know for sure, fashion is my life. Especially the meaning behind the designs and the way people dress. That tells the most important story of fashion. Play with fashion and let fashion play with you.
Hope these photos will inspire you, just like they inspire me. Click to enlarge the photos.
p.s. a little funny fact. Maybe you are wondering why this edition is called Amber. It is not only because it is a woman name it also stand for Arnhem Mode Biënnale when you put an E and R behind it, it will be the name Amber.